Fourex Group is proud to announce a multi-year partnership with the INEOS Grenadiers, one of the world’s most renowned professional cycling teams, as their official ecommerce platform provider.
Under this brand-new partnership, Fourex Group will manage the INEOS Grenadiers’ entire eCommerce operation, introducing a fresh, innovative retail experience for its fans.
The new platform will feature bold graphic collections, limited-edition drops and designs inspired by defining team moments on and off the road – offering fans dynamic lifestyle apparel that reflects the team’s energy and ambition.
Home to elite athletes such as Thymen Arensman, Egan Bernal, Filippo Ganna and Geraint Thomas, the partnership reflects a shared commitment to performance, innovation, and excellence.
Gareth Moore, Managing Director of Fourex Group, commented: “The INEOS Grenadiers represent the pinnacle of modern cycling, and we’re proud to support them with world-class retail solutions.
“This partnership marks a significant step in our mission to equip top-tier teams with forward-thinking apparel and ecommerce capabilities.
“We’re excited to see the team showcase Fourex Group’s apparel on the world stage, including the Tour de France and Vuelta a España.”
Tom Hill, Commercial Director at INEOS Grenadiers, said: “As part of our forward-thinking wider commercial strategy, we ran a thorough search for a new ecommerce partner to develop and provide our fans with a new offering.
“We are delighted to have selected Fourex Group with their strong industry experience and product knowledge. Together, we look forward to delivering our customers with a world class retail solution and building on the wider potential as cycling’s appeal continues to grow.”
The INEOS Grenadiers join Fourex Group’s growing portfolio of high-profile sports partnerships, which already includes the likes of Aston Villa, Brentford FC, Brighton & Hove Albion, Crystal Palace and Newcastle United.
Head over to https://store.ineosgrenadiers.com/ to view the store.
