Fourex Group is proud to announce its entry into the cricket market through the addition of Exito, a respected brand with deep roots and heritage in the sport, to its portfolio.
The strategic move marks an exciting new chapter for Fourex Group as the company prepares to relaunch Exito into the modern cricketing landscape.
The brand had a bold presence during cricket’s golden years and were known for supplying a number of teams such as Yorkshire County Cricket Club, Lancashire Lightning, Nottinghamshire Outlaws and Warwickshire County Cricket Club.
Now the brand will return under Fourex with a fresh yet authentic range of cricket gear and lifestyle apparel tailored to players and fans alike.
Speaking on the acquisition, Gareth Moore, Managing Director of Fourex Group, shared his enthusiasm: “Exito is a name that resonates with generations of cricket lovers and we’re incredibly proud to be bringing this iconic brand back to life.
“Our vision is to honour Exito’s storied past while reimagining its future – from grassroots clubs to county arenas – we want to reintroduce a brand that feels both nostalgic yet meets the performance demands of the modern game.”
Fourex Group is currently in talks with professional cricketers, clubs, and retail partners ahead of the brand’s official re-entry into the market, with more announcements expected in the coming months.
